K2 Playbook

The Plays

K2 Play:

Love Thy Neighbor

K2 Play:

Love Thy Neighbor

Social Activism

Handout treats around your neighborhood (and at work) to celebrate Eid and Ramadan. And invite your non-Muslim neighbors (and co-workers) over to your Eid parties.

In a Nutshell

Every Ramadan and Eid we have fairly endless social events and celebrations going from one iftar or Eid party to another. These gatherings are almost exclusively for friends and family within our own cultural groups. A lot of gifts are given a lot of love shown. It is time to share the love with our neighbors and colleagues, not just with our Pakistani or Muslim American friends. If a million Americans across a hundred thousand neighborhoods had gotten Eid treats or been to an Eid party each year for the past twenty years, imagine our community’s standing today. Shared celebrations are the best way to strengthen ties with others.

Success Stories

B and A (in CA):

The Ask

This Eid, hand out treats around your neighborhood. Choose traditional sweets and desserts (supporting local businesses at the same time!). You can also choose to do the same at work. Remember, individual gifts/treats for your colleagues are far more effective than a big box of mithai for your whole group (though the latter is still better than no celebration sharing at all). And then, invite your neighbors (and close colleagues) to the Eid party you are throwing in any case. Let them meet with your friends and family and share in the fun and the tradition.

Impact and Benefits

Creates positive association with and increased awareness of Pakistani/Muslim culture and heritage

Deepens ties with your neighbors

Supports and promotes local ethnic businesses

Effort and cost

Little cost above what we all already spend on Eid gifts and parties

Scaling the play

Share within your circle of Pakistani /Muslim Americans and get commitments from them to try out this play

Reach out to established Pakistan American and American Muslim Organizations and persuade them to share via email/WhatsApp/conferences with their members.